The presented study makes a contribution to the existing literature on tourism, consumer behavior, and destination coolness. Moreover, the study dives into a deeper understanding of the specific dimensions of destination ...

The rise of the sharing economy, exemplified by platforms like Airbnb, has revolutionized consumer behavior and ownership perceptions since its beginning, mainly affected by the evolution of the Internet and digital ...

Kreativne industrije predstavljaju sintezu kulture, tehnologije, nauke i trgovine. Kreativna industrija utiče na očuvanje kulture, zajedničkih vrijednosti i društvenih ciljeva, samim time ima direktan uticaj na motivaciju ...