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Browsing by Author "Arslanagić-Kalajdžić, Maja"

Browsing by Author "Arslanagić-Kalajdžić, Maja"

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  • Autentični brendovi 
    Kenjić, Sonja ([S. Kenjić], 2023)
    Ova studija istražuje ulogu autentičnosti brenda u razvoju povjerenja u brend u farmaceutskoj industriji. Ciljevi istraživanja jesu: utvrditi odnose između autentičnosti brenda, percipirane topline i kompetentnosti i ...
  • Content marketing in the digital sphere 
    Bučo, Nejra ([N. Bučo], 2024)
    Content marketing has emerged as a crucial and effective strategy for businesses and organizations to engage their target audience, build brand authority, enhance online visibility, and drive sustainable growth. This paper ...
  • Determinante i efekti lojalnosti brendu sa fokusom na izgradnju kapitala brenda 
    Heleta Švrakić, Emilija ([E. Heleta Švrakić], 2024)
    U ovoj doktorskoj disertaciji se obrađuje tema lojalnost brendu, zajedno sa determinantama i posljedicama te lojalnosti. Postoji mnogo respektabilnih teoretskih i značajnih praktičnih nalaza koji su fokusirani na temu ...
  • The effect of in-store promotional activities on brand and sales 
    Ibrović, Ena ([E. Ibrović], 2024)
    The thesis titled "The Effect of In-Store Promotional Activities on Brand and Sales" addresses the gap between academic research and practical application of in-store marketing within the retail industry. The primary goal ...
  • Impact of Generation Z values and attitudes on their consumer behavior 
    Hodžić, Ajla ([A. Hodžić], 2024)
    This research aims to comprehensively investigate Generation Z’s consumer behavior, focusing on the influence of their values, attitudes, digital proficiency, and exposure to extensive product data. By conducting qualitative ...
  • Millennials’ sustainable consumption in BiH 
    Pindžo, Armen ([A. Pindžo], 2023)
    This paper provides theoretical aspect of sustainable consumption practices among different countries and across generations. It includes practices which are employed by both private citizens and companies, as well as ...
  • The role of marketing metrics for achieving marketing accountability 
    Kanta, Erin ([E. Kanta], 2024)
    This thesis investigates the concept of marketing accountability that is growing in importance day by day. In times of scares resources companies are required to justify spending on marketing. The demand for marketing ...

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